What we do

Two services, one pipeline

SERVICE A

Influencer Marketing

  • Three-tier creator mix — top, mid-tier and KOC — each vetted, contacted and negotiated
  • Content co-created with the "golden 3 seconds" hook method, keeping a native feel
  • Whitelist authorization and performance terms secured at signing
SERVICE B

Paid Media

  • Creator-authorized ads (whitelisting): TikTok Spark Ads, Meta Partnership Ads and more
  • Dark posting for parallel creative testing without touching creator pages
  • Lookalike expansion plus 24/7 budget management

Use either on its own — but they work best combined. Proven content is what deserves budget.

How we deliver

Five steps, from diagnosis to review

Steps 2–3 belong to influencer marketing, step 4 to paid media; the first and last run through everything.

01
All stages

Growth Diagnosis & Goal Alignment

See the landscape first, then set the target.

  • North-star metricCPI, ROAS or LTV — it decides how budget and creator incentives are allocated
  • Audience profilingBeyond demographics, into usage scenarios and decision motives
  • Competitor teardownWhat category leaders are running, and which creatives are scaling
02
Influencer marketing

Creator Portfolio Strategy

Choosing the right creators beats choosing more.

  • Three-tier mixTop creators build trust, mid-tier converts, KOCs test at volume
  • Vetting, one by oneAudience verification, fake-follower checks, brand safety
  • Whitelist authorizationSecured at signing, with performance terms — paving the way for paid
03
Influencer marketing

Performance-Built Content

Content engineered for conversion, not luck.

  • Golden 3 secondsThe opening hook decides completion and conversion
  • Native feelCreators keep their own voice — no hard-sell ads
  • Modular iterationOne script, five hook variants, tested in batches
04
Paid media

Paid Amplification

Only proven content deserves budget.

  • Creator-authorized adsNative ads under creator handles — TikTok Spark Ads, Meta Partnership Ads and equivalents on every platform
  • Dark postingMultiple creatives tested in parallel, without touching the creator's page
  • Lookalike audiencesTarget the high-engagement audiences of your creators

On TikTok, official data shows creator-made ads earn 159% higher engagement than standard ad creative.

05
All stages

Measurement & Review

Data visible throughout; conclusions feed the next round.

  • 24/7 budget reallocationCut underperformers fast, double down on high-ROAS assets
  • Full transparencyPerformance data and progress shared throughout the campaign
  • Closing reviewEach round's learnings become the next round's creator and creative brief
Creator network

A three-tier creator engine

30M+ creators, deployed through one layering logic — every campaign is a deliberate mix of three tiers, never a scattergun.

Top · 1M+ followers

Trust anchors

Category definers who bring awareness and legitimacy.

Mid-tier · 100K–1M

Conversion engine

Native to their verticals — the highest engagement-to-install layer in our network.

KOC · under 100K

Volume at scale

Deployed by the hundreds to saturate UGC and trigger algorithmic reach.

GamingAI & SaaSBeautyFashionEducationFintechFood & FMCGLifestyleCosplayASMRHomeTravel
Global coverage

Markets and going rates

Local teams and creator networks in every major market — one contract covers every region you need.

Core · Volume

Southeast Asia

$1–3CPM

Indonesia · Thailand · Philippines · Vietnam · Malaysia · Singapore — built for scale.

Premium · Quality

Korea / Japan / Taiwan

$15–20CPM

High-production, trust-first content for mature categories.

Scale · ROAS

US & Latin America

$10–15CPM

The highest-value markets for TikTok Shop and app monetization.

Expansion: Western Europe (UK · DE · FR · ES · IT) Emerging: MENA & Türkiye Platforms: TikTok · Instagram · YouTube · X Credentials: Official TikTok Shop service partner · Meta certified creator agency

Results

Results, in numbers

Commercials

Engagement models

You set the goal, we shape the model — every model includes the full five-step pipeline, and models can be mixed by stage.

CPM

Per thousand impressions

Brand awareness and new-product buzz.

CPI

Per verified install

App and game growth.

Retainer

Fixed-price package

New-market entry with a controlled budget.

Commission

Base + GMV share

Social commerce with aligned incentives.

Let's talk about your next market

Tell us your product, target market and budget — we'll come back with an actionable plan within one business day.

Or reach us directly: hello@inpander.com