AnyGen is an all-in-one AI creation platform built on a multi-agent system: a single prompt produces high-quality work in multiple formats. The product was strong enough. The team's question was more fundamental: in which market, and for which audience, does this product actually hold up? Inpander and AnyGen chose the Middle East and Latin America, two emerging regions, to validate product-market fit, combining creator content and paid media on YouTube, TikTok and Instagram. The outcome was a $4 CPM overall and 14%+ day-one retention, above the 10 to 15% target range, with acquisition costs in both markets coming in well under expectations.
The challenge
PMF validation runs on a different logic from scaled acquisition. The goal is not maximum volume but the most honest market signal at the lowest cost. That raises two difficulties.
First, the Middle East is not one market. Purchasing power in Saudi Arabia and the UAE is far above that in Egypt, Jordan, Qatar and Iraq. Mix them in one campaign group and the algorithm will naturally tilt budget toward the countries with the cheapest traffic. The resulting "average" represents neither the high-value markets nor the emerging ones, and the validation is wasted.
Second, growth data lies easily. Downloads can be bought with exaggerated creative, but that is not evidence of PMF. Only retention proves that users who arrived actually need the product.
The strategy
Middle East: pain-point entry plus physically separated groups. The audience profile focused on young professionals and students in developing countries and entered through their real pain point, an urgent need for productivity without access to licensed software. For this group, an all-in-one AI creation platform is not a novelty to try but a productivity necessity. Media structure followed acquisition cost: high-value countries (Saudi Arabia, the UAE) and emerging countries (Egypt, Jordan, Qatar, Iraq) were tested in physically separated groups with independent budgets and independent creative, so each country group's data read cleanly. The Middle East finished at a CPA under $0.5 and a CPC under $0.1.
Latin America: scenario keywords plus workplace positioning. The profile locked on office and academic users with a high-frequency need to produce documents, and the approach was deep localization built on concrete business scenarios. The method was high-frequency scenario-keyword reframing combined with positioning inside the local professional ecosystem: instead of describing abstract AI capability, creative was rewritten around the everyday scenario vocabulary of local workplaces and universities, so a viewer recognized "this is my daily work" at first glance. Latin America finished at a CPA under $1.5 and a CPC under $0.6.
Both regions held one validation discipline: a day-one retention target line of 10 to 15%, to make sure the users bought were users with real need. Creator content's role in this was not to manufacture impulse but to demonstrate real usage. Viewers watched the product solve a specific problem, and users converted by that kind of content are naturally more likely to stay. Actual retention came in at 14%+. The PMF signal held.
The results
- $4 CPM overall
- 14%+ day-one retention (target range 10 to 15%)
- Middle East (SA, UAE, EG, JO, QA, IQ): CPA under $0.5, CPC under $0.1
- Latin America: CPA under $1.5, CPC under $0.6
Source: Inpander campaign review.
Key takeaways
- Set the pass line before you spend. Writing day-one retention of 10 to 15% down as the target means you know whether the product holds up the moment data arrives, instead of consoling yourself that "downloads look fine".
- Group testing only works with isolation. Countries with very different purchasing power must be physically split into separate groups, or the algorithm's cost preference will make the market judgement for you, and make it wrong.
- The opportunity in emerging markets hides in concrete pain points. "Productivity anxiety without licensed software" and "high-frequency document output" are specific pains, and they buy a CPA under $0.5 far more reliably than a grand narrative about how powerful AI is.
If you are weighing an entry into the Middle East, Latin America or another emerging market, write to hello@inpander.com or talk to the Inpander team about your own PMF validation plan.