TikTok Influencer Marketing Agency

A TikTok influencer marketing agency built around what converts

Inpander plans, runs and scales TikTok creator campaigns for apps, games and e-commerce brands entering new markets. We are an official TikTok Shop service partner, we run Spark Ads behind the creator content that already works, and we report on installs, GMV and signups, not likes.

TikTok Shop Official Partner 30M+ creators 2000+ videos per month 20+ markets

Why TikTok needs its own agency

TikTok does not reward the brand with the most followers. It rewards the video that holds attention in the first three seconds, and it shows that video to people who have never heard of you. That is good news for a brand entering a new market: you do not need an audience to start. It is also why campaigns designed for Instagram or YouTube underperform when they are simply reposted to TikTok. The hook, the pacing and the creator's own voice decide everything, and a polished brand advert is the first thing people scroll past.

The second difference is volume. On TikTok, hits are found, not planned. A program that produces a handful of videos a month is betting on a few guesses. A program that produces hundreds, measures each one in its first hours and puts paid budget behind the few that break out is running a system. Our TikTok Shop program produces 2000+ creator videos a month; roughly 15% of them break out, and the best single video passed 100 million views. That comes from modular scripts, standardised hooks, clear creator roles and fast data loops, not luck.

The third difference is commerce. TikTok Shop turns a video into a checkout in one tap, which changes what a creator is briefed to do and how success is measured. A TikTok influencer marketing agency that is also an official TikTok Shop service partner can run the whole chain, from creator sourcing to affiliate setup to the paid media that scales the winners, instead of handing you off at the point where revenue starts.

Three things a TikTok campaign needs from its agency

TikTok ShopOfficial service partner

We run TikTok Shop creator and affiliate programs end to end, across the US and Indonesia today, for beauty, fashion, home and FMCG brands: seeding, affiliate onboarding, briefs, short-video selling, and reporting that ties each video to GMV.

Spark AdsPaid media behind proven posts

We secure Spark Ads authorization when a creator signs, so a post that performs organically can carry paid budget the same week under the creator's own handle. Dark posting tests several creatives in parallel, and budget moves around the clock toward the assets with the best return.

30M+Creators, in three tiers

Every campaign is a deliberate mix: top creators for trust, mid-tier creators for conversion, and KOCs, creators under 100K followers, deployed by the hundreds for volume, each vetted for audience quality, fake followers and brand safety.

TikTok creator rates by market

The market decides the price more than the creator does. These going CPM ranges decide whether a campaign should be built on volume or on precision.

Core · Volume

Southeast Asia

$1–3CPM

Indonesia · Thailand · Philippines · Vietnam · Malaysia · Singapore. Low cost per view makes scale the strategy: more videos, more chances of a breakout.

Scale · ROAS

US & Latin America

$10–15CPM

The highest-value TikTok Shop and app markets. Every video has to be more precise, so creative testing matters more than volume.

Premium · Quality

Korea / Japan / Taiwan

$15–20CPM

High-production, trust-first content for mature categories where a creator's credibility carries the purchase.

In practice: inside our own TikTok Shop program the effective CPM is about $1 in Indonesia and about $11 in the US, a tenfold gap. The same content system runs in both; only the parameters change.

How a TikTok campaign runs with Inpander

Diagnosis and goal

We start with where your product sits, not with a creator list: which market, which audience, and which number matters now, CPI, ROAS, GMV or reach. That decides the commercial model, the creator mix and the paid media share.

Creator portfolio

We assemble a three-tier mix, check each creator's audience and past performance, negotiate rates, and secure whitelist authorization and performance terms in the contract, so paid is never blocked later.

Content built for the feed

One script, five hook variants, tested in batches. Creators keep their own voice; we supply the structure, the product truth and the golden-three-seconds opening. Content is approved against the brief, never rewritten into an advert.

Amplify, measure, repeat

Winners get Spark Ads budget and lookalike audiences; losers are cut within days. You see performance throughout, and each round's learnings become the next round's brief.

Frequently asked questions

What does a TikTok influencer marketing agency actually do?

We plan the campaign, find and vet the creators, brief and approve the content, secure usage rights, run paid media behind the best posts, and report on installs, GMV, signups or reach. One team and one contract, instead of coordinating dozens of creators yourself.

How much does TikTok influencer marketing cost?

The market matters more than the creator. TikTok creator CPMs run around $1 to $3 in Southeast Asia, $10 to $15 in the US and Latin America, and $15 to $20 in Korea, Japan and Taiwan. We quote on CPM, CPI, a retainer, or a base fee plus commission on GMV.

Can you run TikTok Shop campaigns, not just awareness?

Yes. Inpander is an official TikTok Shop service partner. Our TikTok Shop program produces 2000+ creator videos a month across the US and Indonesia, with roughly 15% of videos breaking out and a 35% client repurchase rate.

What are Spark Ads, and why do you use them?

Spark Ads put paid budget behind a creator's own post, under their handle, with their authorization, so the ad keeps the likes, comments and native feel of the original. We secure that authorization at signing, so a post that works organically can be scaled the same week.

Which markets can you cover on TikTok?

We run TikTok campaigns in 20+ markets from teams in Singapore, Shanghai and Los Angeles: mainly Southeast Asia, the US, Latin America, Korea, Japan and Taiwan, with growing programs in Western Europe and the Middle East.

How quickly can a TikTok campaign start?

After a short diagnosis call we come back with a creator plan within one business day. The plan includes a timeline for creator outreach, contracting and the first content wave, which depends on the market and the creator tiers involved.